Context
Export Connect supports businesses that need market insights, trade data, competitor context, practical resources and advisory support before selecting or expanding into export markets.
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Case study / Export Connect
Export intelligence portal for market discovery and trade insight.
Export Connect needed a practical portal experience for exporters exploring global markets, trade data, competitor insights and advisory resources. MT Software helped structure a decision-support workflow that turns specialist export knowledge into a clearer digital pathway.
System overview
Portal model
Export Connect flow from market research to export planning
Input
Market questions
Exporters start with product, category, destination market and business-stage questions.
Review
Insights and data
Market reports, trade data, competitor insights, masterclasses and resources support analysis.
Handoff
Export action
Users move from research into strategy decisions, resource downloads and advisory support.
System-level workflow representation showing how market intelligence, trade data and advisory resources
connect inside the portal experience.
Overview
From scattered export research to a practical intelligence portal.
Export Connect needed to make specialist market knowledge easier to navigate for new exporters, experienced exporters and stakeholders supporting food and agri-businesses.
Challenge
The portal had to organize a broad knowledge base without overwhelming users: market reports, trade data, competitor reviews, workshops, tools and direct advisory pathways.
Solution
MT Software structured the case around a portal workflow that guides users from market discovery to data review, competitor analysis, resource access and export planning support.
Outcome snapshot
A focused portal experience for evidence-based export decisions.
The case focuses on structural outcomes: clearer market discovery, grouped insight areas and a practical path from research to resources and advisory support.
Market insight access
The portal story is organized around market discovery for more than 35 export markets.
Insight areas grouped
Market reports, trade data, competitor insights, workshops, tools and advisory service paths are clearly separated.
Decision support
Users are guided toward evidence-based market selection, category review and export planning actions.
Solution design
A portal model designed around market selection and export readiness.
The solution narrative focuses on making a specialized export knowledge product easier to understand, browse and act on through a clear digital structure.
Market discovery
Users can begin with market and category questions, then move toward relevant insights and reports.
Trade data review
Trade and category data become part of a clearer pathway for comparing opportunity and demand signals.
Competitor insight
Competitor reviews help users understand brand, packaging, claim, pricing and market-positioning context.
Resource hub
Masterclasses, downloadable tools and advisory entry points support the next step in the export journey.
Portal model
A system-level view of market intelligence and resource access.
The visual model shows how exporter questions move through market intelligence, trade data, competitor context and practical resource pathways.
Export intelligence
Markets, data and advisory pathways.
Insight structure
Market reports and trade data support opportunity review.
Grouped insight categories help users move from broad research into focused market decisions.
Action pathway
Resources and advisory support connect research with next steps.
Exporters can progress from portal content into practical tools, learning material and advisory conversations.
Delivery path
A practical delivery sequence for a B2B intelligence portal.
The case narrative moves from export user needs to portal structure, content grouping, decision-support flows and handoff into resources or advisory support.
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Phase 01
Audience and journey mapping
Map the needs of new exporters, experienced exporters and stakeholders supporting food and agri-businesses.
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Phase 02
Portal information structure
Organize market reports, trade data, competitor insights, workshops, tools and advisory access into clear areas.
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Phase 03
Decision-support flow
Shape the pathway from market selection and category review to evidence-based planning and resource discovery.
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Phase 04
Launch narrative and handoff
Position the portal as a practical export intelligence product with a clear value story and next-step actions.
Technical direction
Technical structure focused on discoverability and decision support.
The technical direction is described through safe, confirmed focus areas: portal UX, structured content, market insight discovery, trade data review and practical pathways into resources or advisory support.
Portal UX
Market insights
Trade data
Competitor review
Resource hub
Advisory flow
Project takeaway
“The value of the project was turning specialist export intelligence into a practical digital pathway that helps users move from research to confident market decisions.”
